What is a white label casino?
Walk down a supermarket aisle: plenty of store-brand products come out of the same factories as the famous labels beside them. White label online casinos run on that logic. One proven engine (platform, game catalog, payments, back office) sits under many brands, each with its own look and its own crowd.
Speed is the upside: the slow, costly parts were built and licensed long before you showed up. The catch is dependence. You live on someone else's platform and license, so picking the provider is the biggest call you'll make.
How a white label casino works on MyCasino
- ✓ Platform, hosting and security
- ✓ License and compliance
- ✓ Games and provider deals
- ✓ Crypto payments and wallets
- ✓ KYC, AML and fraud checks
- ✓ 24/7 player and technical support
- ✓ Bankroll for payouts
- Brand, domain and look
- Bonuses and promos You choose, we run them
- Players and community
White label vs turnkey vs building your own
| Build your own | Turnkey | Typical white label | MyCasino | |
|---|---|---|---|---|
| Upfront cost | Highest: developers, integrations, license | Setup fees plus your own license | $15,000 to $150,000 setup, plus monthly fees | $0 |
| License | Yours to get | Yours to get | Usually the provider's | Covered by us |
| Bankroll | Yours | Yours | Usually yours | Ours, up to $50,000 per bet |
| Tech team needed | Yes | Some | No | No |
| Time to launch | Longest | Shorter | Short | Days |
| Control | Total | High | Shared | Shared, and your player data stays yours |
What a white label casino costs
Market setup fees commonly run $15,000 to $150,000, then $5,000 to $50,000 a month, plus a revenue share of 10% to 30% of NGR (net gaming revenue). On MyCasino you don't put in any money; we earn from our share of your casino's revenue.
- Setup $15,000 to $150,000
- Monthly $5,000 to $50,000
- Revenue share 10% to 30% of NGR
Inside the MyCasino white label
- 10,000+ games plus in-house originals, under your brand
- Crypto deposits and withdrawals in BTC, ETH, USDT, SOL, XRP and 9 more coins, with instant cashouts (more on the white label crypto casino)
- Bonus system, races, raffles, VIP levels and a player referral program
- Affiliate management software to run your own affiliates
- KYC, AML and fraud tools, plus compliance and the license
- 24/7 customer and technical support
- The bankroll: every win paid by us, with a $50,000 max win per bet
The part most white labels leave out: the bankroll
Most white label deals hand you a casino and leave the payouts to you. That means parking your own cash to cover big wins before you can open. On MyCasino, every winning bet is paid from our bankroll (max win $50,000 per bet), and our reserves sit on-chain where you can check them live.
What is a casino bankroll?Monthly minimums, player data and leaving
Many white label contracts charge a minimum fee every month, whatever your revenue. Ours doesn't: there's no monthly bill.
On many platforms, the provider keeps the database. Here, your player list syncs to your own storage every night, and ownership is a clause in your contract.
You can leave whenever you want and take your list with you.
Who a white label casino is for
- Streamers and creators who want their own brand instead of a code. For creators
- Affiliates who already send players and want to own where they land.
- Communities on Discord, Telegram or forums, with members who already play.
- Entrepreneurs who want into iGaming without a six-figure first-year bill.
- Operators who want a second brand without a second platform.
Launch your white label casino in four steps
- 01 Claim your name and connect your domain.
- 02 Shape the look, games and bonuses, without code.
- 03 Launch without a bankroll.
- 04 Bring your players.